To support the rebranding of AEG power tools, Marketing Edge was tasked with raising awareness of this change in retail outlets and to engage with trade and end users, ensuring effective communication across all channels.
Our solution was to invite customers to “Power Up” with AEG by offering FREE power experiences with every purchase of selected AEG power tools. Customers registered their purchase on the promotional website and could then select from a wide range of adrenaline pumping experiences such as quad biking, go-karting, powerboat riding, rally car driving, white water rafting and helicopter rides. Every customer who registered also had a chance to win tickets to the British Grand Prix.
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