BIC Soleil Bella
BIC challenged Marketing Edge to launch their new 4 blade female shaver, Soleil Bella, into the UK market. The objective was to raise awareness amongst a core target user profile of ABC1 women aged 25-35 yrs and to encourage product trial.
Our solution was to create and run an integrated marketing campaign with a key focus on advertising in targeted women's monthly magazines. This was supported by PR, eye-catching POS in store and an engaging on line banner advertising campaign involving handbag.com, whereby users were invited to click through to a promotional micro site to register and claim their free product sample.
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