BIC3 Male Shaver
BIC wanted to reinforce the quality and value proposition of their BIC3 triple blade disposable male shaver, at the same time as raising in-store visibility and awareness, especially amongst younger adults (18-24yrs).
developed a fully integrated promotional campaign built around the
offer of FREE “Hair-Raising” experiences in return for 2 proofs
of purchase and a chance to win Top Gun flights in the USA. The offer
was communicated on pack and through national newspapers, targeted
male magazines, national radio and on line via promotional website
and banner advertising on targeted sites.