Campaign Elements:
Creative Production
Sales Promotion
Point Of Sale
In-store Merchandising
Press and Radio Advertising
Micro-Website
On Line Banner Advertising
Handling & Fulfilment
Client:
BIC UK Ltd

BIC3 Male Shaver

BIC wanted to reinforce the quality and value proposition of their BIC3 triple blade disposable male shaver, at the same time as raising in-store visibility and awareness, especially amongst younger adults (18-24yrs).
We developed a fully integrated promotional campaign built around the offer of FREE “Hair-Raising” experiences in return for 2 proofs of purchase and a chance to win Top Gun flights in the USA. The offer was communicated on pack and through national newspapers, targeted male magazines, national radio and on line via promotional website and banner advertising on targeted sites.