Milwaukee Power Tools
The client wanted to raise brand awareness and encourage product trial of their Lithium Ion range of Milwaukee cordless power tools, while at the same time supporting dealer distribution.
Marketing Edge helped plan and co-ordinate a series of live UK events involving a gigantic 40 ft Scania truck that was kitted out internally with Milwaukee tools and workstations. This acted as a showcase for new products and allowed “hands on” product trial. There was also a "Crack The Vault" competition offering visitors the chance to win Milwaukee Power Tools at each event.