Campaign Elements:
Website Design & Deveopment 
Content Management System
Training
Yetti Platform
Client:
Techtronic Industries Ltd

Ryobi Power Tools

Ryobi is just one brand of the international group Techtronic Industries (TTI), a global manufacturer of power and petrol tools. We have designed and produced numerous promotional websites for the Group, including a new website to support the product endorsement by 2000 Big Brother winner and TV personality Craig Phillips.
The site, which is predominantly a blog, is designed to be updated regularly with Craig’s activities. The idea of the diary was taken literally and translated into the look and feel of the site, along with images of DIY paraphernalia to provide instant recognition with the users. The site is powered by LabelEd, which means that it can be easily updated without effecting the structure and design of the website.
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