Woven & Tufted
Marketing Edge was briefed by a fledgeling Fine Flooring business to create and develop a new branded identity.
Originally the business was named "Carpet Carpet" but Marketing Edge wanted to give the business a brand identity that more clearly reflected the traditional qualities of the manufacturing process, one that encompassed not only carpets but also high quality covered rugs and accessories.
The name "Woven & Tufted" was created during a brand work shop session with the client. The final execution adopted a creative play on the "&" character turning it into a needle and thread. As well as creating the brand identity, we also designed and built a website to help launch the brand which has since evolved to incorporate e-commerce functionality.